As part of this project, I was responsible for the complete product development process of Verbana’s oversized tee, ensuring a seamless blend of fashion-forward design and comfort-driven wearability. My key contributions included: Trend Research & Concept Development Conducted in-depth research on global streetwear trends, oversized fits, and consumer preferences to create designs that resonate with the target audience. Design & Fabric Selection Developed graphic concepts for the collection while carefully selecting fabrics that balance comfort, durability, and premium quality. Garment Labels & Branding Designed the garment labels with attention to typography, placement, and brand aesthetics to maintain consistency across all pieces. Product Packaging Created packaging designs that reflected the brand’s street-luxury identity, enhancing the overall unboxing experience. Vendor Sourcing & Costing Identified and connected with reliable vendors, researched material costs, and compared pricing to ensure the best balance of quality and affordability. Personally visited suppliers to verify product quality before finalization.

Streetwear | Luxury | Comfort